NAVIGATING THE FUTURE
Sentimental. Scientific. Specific.
We approach branding scientifically, but that does not mean cut and dry. Branding targets sentiments and requires employing sensitivity and strategies based on scientific and psychological studies of human behaviour linked to brand loyalty to make a deep mental connection with the end user. Using competitive analysis, focus research, user surveys, and data synthesis to craft the perfect hook for engaging and retaining the target audience. We use cutting edge Research & Data Analysis to shape deep-impact narratives.
Branding is critical to your brand’s existence!
The right creative message connects with the customer at an emotional level where the most-everlasting bonds are formed. The key metric for a successful brand strategy is brand sentiment.
A well-tailored and executed brand strategy impacts all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Our Work Principles
Soni Sangwan is a communications professional with a 360 degree understanding of mass media. She has experienced news media as a consumer, a content creator and a media-crisis intervention consultant. Her experience spans all mainstream news media platforms including Hindustan Times, Times of India, CNN-IBN, India Today among others.
Soni Sangwan
Pragiya brings a vast expertise in relentless pursuit of ideas that transform and deliver results for clients, building brands and burnishing reputations with a focus on international growth, digital transformation and strategic consulting.
Pragiya Tewari
Sanjeev has over 20 years under his belt working for India’s top media firms, being the face of several leading tv channels, launching news channels, making documentaries, telefilms, ad films, promos, doing radio jingles and being an admired voiceover personality. He has led major transformation campaigns focused on building powerful brands employing his expertise to the areas of strategy, positioning, planning, and integrated communications.
Sanjeev Chauhan
Surinder is an accomplished and hands-on technology leader with over 20 years of experience across a wide range of technologies and domain. With knowledge accumulated over the years he has helped build and led strong technology driven delivery teams. His strong analytical and creative problem solving abilities, has helped create and implement complex solutions for companies like the Indian Express, Network18, Indiamart and India Today.
Surinder Singh
A versatile, result-oriented and customer-centric Brand Design and Production professional with over 15+years of experience. Chetan has been associated with leading media & Production houses such as India Today, Aajtak, Ten Sports, Zee Media, Pixel Party, Star Sports, Pixion and Kay Communications among others. He brings expertise in providing integrated solutions for media products, creating intellectual properties, helping monetise them and an extensive hands-on experience of conceptualising and delivering large-scale Intellectual Properties and events.
Chetan Sharma
