NAVIGATING THE FUTURE
Sentimental. Scientific. Specific.
The key metric for a successful brand strategy is brand sentiment. The human brain remembers facts embedded in stories, sometimes forever. The science of ‘Emotional Branding’ is an art that helps forge long-lasting connections and winning trust in a world of fast-shifting consumer preferences.
Branding is critical to your brand’s existence!
Branding impacts the long-term health and viability of your business. Every engagement with the customer shapes how your brand is perceived. A well-tailored, well-executed multi-modal brand strategy is a recipe for long-term success.
Our Work Principles
Soni Sangwan is a communications professional with a 360 degree understanding of mass media. She has experienced news media as a consumer, a content creator and a media-crisis intervention consultant. Her experience spans all mainstream news media platforms including Hindustan Times, Times of India, CNN-IBN, India Today among others.
Soni Sangwan
Pragiya brings a vast expertise in relentless pursuit of ideas that transform and deliver results for clients, building brands and burnishing reputations with a focus on international growth, digital transformation and strategic consulting.
Pragiya Tewari
Sanjeev has over 20 years under his belt working for India’s top media firms, being the face of several leading tv channels, launching news channels, making documentaries, telefilms, ad films, promos, doing radio jingles and being an admired voiceover personality. He has led major transformation campaigns focused on building powerful brands employing his expertise to the areas of strategy, positioning, planning, and integrated communications.
Sanjeev Chauhan
